Pudgy Penguins isn’t just a passing trend — it’s for life. Today, my feed is full of tweets about how much different KOLs are getting paid every month for ambassador deals and brand partnerships. And you know what? Maybe I’m a fool. Or maybe I’m just not the type of KOL most brands are after. I don’t get offers for $30K a month, and even when smaller deals come my way — $3K, $4K — I turn them down. Not because I don’t need the money. But because I simply can’t imagine creating content about anything else. That’s why the only content you ever see from me is about $PENGU and @pudgypenguins. Sure, many creators out there are already making five figures a month talking about all sorts of projects through @KaitoAI and other platforms. And honestly, I get it — it’s tempting. I’ve got two kids to feed and raise, and sometimes I do think, “Maybe I should start monetizing my content too”. But then I stop and ask myself one simple question: “What truly keeps me in web3, and what do I genuinely believe in?” And the answer is always the same — Pudgy Penguins. Maybe it’s some kind of magic around these penguins, but what @LucaNetz and his team have built is something that even the biggest web2 brands can’t replicate — an IP people genuinely love. They’ve built a community full of creators and believers who talk about Pudgy not because they’re paid to, but because they want to. That’s the real magic — the true power of this community. It’s not about sponsorships or payouts. It’s about belonging to something bigger — something that gives you purpose, belief, and a sense of home. So no matter what happens, I see myself only as a penguin — a proud part of this big, friendly, and incredibly strong community.
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