Froot Loops. McDonald’s. Casio’s G-Shock. Lil Wayne, Coi Leray, & Pharrell. The quality of names @doodles get to partner with is probably the best in Web3. And yet Doodles can’t even break 1 ETH rn. Why? Here’s my couple thoughts 1️⃣ Mainstream Presence ≠ Mainstream Awareness While Doodles is able to bring in big names as brand partners, their collabs with them don’t necessarily translate to conversations It’s like, yeah it’s a cool coffee cup, or a cool box, or a cool watch. But I won’t care about the brand after that A lot of brands do collabs with big partners like these. If you’re not able to make conversation around it in web2 while the partnership is on, it will be moot Also, these brand partnerships feel like old marketing where you plaster your brand to another popular product. That doesn’t work much in 2025 anymore 2️⃣ Awareness ≠ Demand Okay, say that Doodles is able to increase brand awareness from these collabs… that won’t necessarily translate to demand for Doodles or $DOOD Awareness is not equal to demand Increasing brand awareness is important but brands need to also find a way to increase demand for their NFTs or tokens. That’s a different discipline altogether Don’t get me wrong. The mainstream partnerships are great. But it’s not moving the needle if we see the needle as their NFTs or $DOOD